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The Business of Healthcare Podcast with Tara Humphrey

Mar 10, 2022

Welcome back to The Business of Healthcare Podcast.  This week I have the pleasure of speaking with Dr Belinda Coker who is a GP, an experienced Medical Director and has a wealth of experience in fertility, women’s health, and clinical quality spanning over 20 years. 

I emphasised in the title of this podcast – Infertility and the things people say to raise the profile of infertility and how what we can say can really affect people. 

Dr Belinda discusses with me today what lead her to start her own business - Your Trusted Squad and why there is a gap in the market to help support Women with their IVF & Fertility Concierge Service


This week on the Business of Healthcare 

  • The Trusted Squad and what it is 
  • Infertility and advice given to clients 
  • The dreaded question “when are you going to have a baby?” 
  • The challenges in creating the business 
  • Marketing – how important and time consuming it can be 


How to Connect with Dr Belinda Coker 






Work with me 


I’m Tara Humphrey and I’m the founder of THC Primary Care, a leading healthcare consultancy. I provide project and network management to Primary Care Networks and consulting support to clinical leads. To date, I’ve worked with 11 Training Hubs and 12 Primary Care Networks. 

I have over 20 years of project management and business development experience across the private and public sector and have an MBA in Leadership and Management in Healthcare. I’m also published in the London Journal of Primary Care and the author of over 200 blogs. 


For more weekly insights and advice sign up to my newsletter. 

Improving the Business of Healthcare – One Episode at a Time  


Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Find us on Twitter, Instagram and LinkedIn or visit our website – THC Primary Care. 


As detailed in our Podcast, DKMS is an international charity dedicated to the fight against blood cancer and blood disorders. To join the registry please click here