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The Business of Healthcare Podcast with Tara Humphrey

Mar 29, 2023

I’m incredibly excited to be joined this week by Accurx CEO and Co-Founder Jacob Haddad! For those of you who aren’t familiar with Accurx (where have you been?!) they are a health tech company who specialise in delivery of communications software, primarily (to date) across the general practice landscape. Put simply; if you’ve had a text from your own GP, it’s likely to have been powered by the Accurx solution. 

As Jacob is co-founder of one of the healthcare industry’s fastest growing tech company, it will come as no surprise to our regular listeners that I was keen to quiz him on all things leadership, as well as find out more about the Accurx journey more broadly (and a key shift in their product focus and delivery along the way). 

So, listen now to find out more about: 

  • Jacob’s leadership style 

  • His role, responsibilities, and ambitions now (versus when he first started out) 

  • What a typical week in the life of a health tech CEO looks like and what Jacob enjoys doing most 

  • Recognising opportunities and how to make the most of the lucky breaks 

  • Reflecting on mistakes and misjudgements and how they can still positively shape progress 

  • Accurx company culture, structure, and evolution 

  • Why maintaining a strong user focus has been fundamental in the Accurx success story 

….and why post-it notes matter when it comes to marketing! 

If you’d like to connect with Jacob, and / or find out more, he is contactable via Twitter or LinkedIn 


Work with me   


I’m Tara Humphrey and I’m the founder of THC Primary Care, a leading healthcare consultancy. I provide project and network management to Primary Care Networks and consulting support to clinical leads. To date, I’ve worked with 11 Training Hubs and supported over 50 Primary Care Networks and 3 GP Federations.  I understand and appreciate the complexity of healthcare and what it takes to deliver projects across multiple practices.   


I have over 20 years of project management and business development experience across the private and public sector and have an MBA in Leadership and Management in Healthcare. I’m also published in the London Journal of Primary Care and the author of over 250 blogs.   


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Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Find us on Twitter, Instagram and LinkedIn or visit our website – THC Primary Care.