May 17, 2023
It's been a big few weeks in terms of new policy and material and the importance of great comms can never be underestimated. With this in mind, I was delighted when Jessica Smith, Co-Founder of SomX agreed to join me on the Business of Healthcare podcast to talk all things PR, marketing and communications.
As a truly innovative agency dedicated to elevating their clients in the healthtech and biotech industries, SomX are a leading provider of unique and impactful brand experiences and delivery of carefully tailored and creative communications strategy; from startups, to enterprises, to established, market leading organisations.
So, with this in mind, I was keen to quiz Jessica on all of the following (and more)!
- Where to start from when considering your comms plan?
- How do we guarantee that we always add value when it comes to producing content?
- Where does having a personal brand fit in?
- Long form content versus short term impact
- Male and female perspectives in the communications world
- Managing a varied client portfolio
- What's next for SomX?
Mentions in this episode:
BoH podcast episode: Personalised Care and Social Prescribing with Dr Mohan Sekeram
Where to connect with Jessica:
I’m Tara Humphrey and I’m the founder of THC Primary Care, a leading healthcare consultancy. I provide project and network management to Primary Care Networks and consulting support to clinical leads. To date, I’ve worked with 11 Training Hubs and supported over 80 Primary Care Networks and 3 GP Federations. I understand and appreciate the complexity of healthcare and what it takes to deliver projects across multiple practices.
I have over 20 years of project management and business development experience across the private and public sector and have an MBA in Leadership and Management in Healthcare. I’m also published in the London Journal of Primary Care and the author of over 250 blogs.
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