Preview Mode Links will not work in preview mode

The Business of Healthcare Podcast with Tara Humphrey

May 17, 2023

It's been a big few weeks in terms of new policy and material and the importance of great comms can never be underestimated. With this in mind, I was delighted when Jessica Smith, Co-Founder of SomX agreed to join me on the Business of Healthcare podcast to talk all things PR, marketing and communications.

As a truly innovative agency dedicated to elevating their clients in the healthtech and biotech industries, SomX are a leading provider of unique and impactful brand experiences and delivery of carefully tailored and creative communications strategy; from startups, to enterprises, to established, market leading organisations.

So, with this in mind, I was keen to quiz Jessica on all of the following (and more)!

  • Where to start from when considering your comms plan?
  • How do we guarantee that we always add value when it comes to producing content?
  • Where does having a personal brand fit in?
  • Long form content versus short term impact
  • Male and female perspectives in the communications world
  • Managing a varied client portfolio
  • What's next for SomX?


Mentions in this episode:

The Healthtech Pigeon podcast

BoH podcast episode: Personalised Care and Social Prescribing with Dr Mohan Sekeram


Where to connect with Jessica:

Jessica's LinkedIn profile

SomX LinkedIn page


Work with me     

I’m Tara Humphrey and I’m the founder of THC Primary Care, a leading healthcare consultancy. I provide project and network management to Primary Care Networks and consulting support to clinical leads. To date, I’ve worked with 11 Training Hubs and supported over 80 Primary Care Networks and 3 GP Federations.  I understand and appreciate the complexity of healthcare and what it takes to deliver projects across multiple practices.    

I have over 20 years of project management and business development experience across the private and public sector and have an MBA in Leadership and Management in Healthcare. I’m also published in the London Journal of Primary Care and the author of over 250 blogs.    

For more weekly insights and advice, sign up to my newsletter.    


Improving the Business of Healthcare – One Episode at a Time      

Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcaststo subscribe, leave your honest review, and share your favourite episodes on social media. Find us on Twitter,Instagram andLinkedIn or visit our website THCPrimary Care.     


Gob for Good 

To register your #gobforgood and to join the stem cell registry - please click here to head straight to the website - maybe become a life saver and help make a difference.