Dec 4, 2024
In this episode of the Business of Healthcare podcast, Abeyna
discusses the evolution of her business, Medic Footprints. She
shares insights on the changes in revenue streams, the strategic
decision to focus on B2C offerings, and the importance of aligning
business practices with personal values and lifestyle choices. The
conversation also delves into the Fellowship Programme, its premium
pricing, and how to effectively communicate value to potential
clients while addressing common objections.
Abeyna and Tara discuss the intricacies of coaching programmes
tailored for doctors, emphasising the importance of finding the
right fit, clarity, and mindset. They explore the structured
framework of the programme, the significance of engagement, and the
iterative process of business development.
Key takeaways
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Lifestyle choices play a crucial role in business
sustainability.
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Understanding client objections is key to effective
communication.
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Investing in oneself is essential for career growth.
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Creating a no-pressure environment fosters better decision-making.
Finding the right fit is essential for coaching success.
-
A structured framework helps guide professionals through their
growth.
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Engagement in long-term programs requires commitment and
effort.
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Investing in coaching is about personal growth, not just financial
cost.
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Community support enhances learning and accountability.
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Continuous learning and adaptation are key to professional
growth.
Medic Footprints Drs
in Industry Fellowship
Work with me
I’m Tara Humphrey and I’m the founder of THC Primary Care, a
leading healthcare consultancy. I provide project and network
management to Primary Care Networks and consulting support to
clinical leads. To date, I’ve worked with 11 Training Hubs and
supported over 200 Primary Care Networks and 3 GP
Federations.
I understand and appreciate the complexity of healthcare and
what it takes to deliver projects across multiple practices.
I have over 20 years of project management and business
development experience across the private and public sector and
have an MBA in Leadership and Management in Healthcare. I’m also
published in the London Journal of Primary Care and the author of
over 250 blogs.
For more weekly insights and advice sign up to my newsletter.
Improving the Business of Healthcare – One Episode at a
Time
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