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The Business of Healthcare with Tara Humphrey

Nov 5, 2020

Wayne Middleton is the CEO of Luto, a company that specialises in producing user friendly communications that are tested with real people. Luto is a unique company that write and design their communications and provide extensive marketing research on them.

Wayne joins me today to share insights of his company Luto. How they adapted and evolved when Coronavirus first hit to keep working, but also the positive changes they have made. Wayne tells us what makes good and bad communications, and ways you simply test and research your own communications. And he shares how the business always looks for ways to stay innovative and be disruptive in the market.


“It’s easy to get comfortable in your surroundings, but actually while a move was disruptive, it has made some really positive changes for the business.” Wayne Middleton


This week on The Business of Healthcare:

  • Who Luto are and what they do.
  • The importance of clear and simple communication.
  • How Luto have adapted because of Coronavirus.
  • What makes a user friendly communication.
  • The difference between good and bad communications.
  • Ways for you to test your messages.
  • The roles at Luto that support the business.


Connect with Wayne Middleton:


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